Jettainer organizes Think-A-Thon at transport logistic China 2018

Blockchain for the supply chain  

Around 30 logistics students of Shanghai Tongji University are looking for new approaches to apply blockchain technology in global supply chains under the guidance of Jettainer. Within the framework of transport logistic China, they will spend three days dealing with various issues in a so called "Think-A-Thon". In this innovative format, they develop new approaches and ideas, which they will present to the trade audience in a pitch on the last day of the event.

The Think-A-Thon starts with a lecture by Prof. Dr. Ulf Henning Richter, Associate Professor of Global Business and Strategy at Tongji University, at the beginning of the fair at the air cargo conference entitled "Blockchain technology - the ultimate way to increase transparency, data security and efficiency within air cargo". At the same time, Richter also deals with difficulties that stand in the way of translating them into concrete applications.

"Blockchain is a very promising technology that offers enormous opportunities, especially in China, to increase the control and efficiency of logistics processes and to create transparency along the value chain", says Prof. Dr. Ulf Henning Richter.

The project was initiated by Jettainer GmbH, which planned the Think-A-Thon in cooperation with the transport logistic cluster of Messe München and the PR-agency Medienbüro am Reichstag. Based in Raunheim near Frankfurt, the company manages a fleet of around 90,000 containers and pallets for 26 airline customers worldwide. Thanks to innovative control software, the use of Big Data and Artificial Intelligence, the efficiency of loading equipment control has already been greatly increased. Now the blockchain technology is to provide new impulses for further improvements.

"With the Think-A-Thon, we are consciously treading a new path. Especially from the independent view of the students - without the mental limits of everyday working life - we hope for new approaches to further develop the topic. We are very excited to see what ideas the students will present," says Carsten Hernig, Managing Director of Jettainer GmbH.

"As a trade fair organizer, we see ourselves as an international partner and platform for the exchange between companies as well as between business and science. For us, this includes developing new formats together with our exhibitors so that we can make optimum use of the short time on site. The Jettainer Think-A-Thon is an excellent example of this - we are already looking forward to the results," says Gerhard Gerritzen, Member of the Board of Management of Messe München GmbH.

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